Tag Archives: customizable segways

ICE Factor and Experiential Marketing for Startups and Mobile App

ICE Factor and Experiential Marketing for Startups and Mobile App

ICE Factor and Experiential Marketing for Startups and Mobile App

A new app that is a community where people and businesses connect on their terms hired ICE Factor to enage consumers and encouraging them to download, register, and actively use the app, all while developing brand awareness.

The campaign involved Brand Ambassadors in red morph suits with QR code boxes strapped to their chests, explaining the app to festival attendees and helping them register. The first activation took place over three days, within which time approximately 640 users were registered and 10,000+ interactions/impressions took place.

The Brand Ambassadors in red morph suits served a number of different purposes. First, the bright red morph suits drew the attention of festival attendees and served as an icebreaker for engagement. The outfits also reinforced branding, as the business portrays itself as an exciting and dynamic company, and red is the color of the app. Most importantly, the QR boxes alleviated one of the steps of the download and also provided real-time, measurable data regarding the success of the activation. Almost all festival attendees had experienced the team and brand by the time they left the event.

Call ICE Factor today to discuss your marketing needs!!

ICE Factor College Marketing

ICE Factor College Marketing

ICE Factor College Marketing

ICE Factor just completed another activation for Gift of Hope at University of Illinois’ Quad Day!

This was our second year at University of Illinois for Quad Day. It was a fantastic turn out.  Students started showing up right after the set-up and were present until the end of the event.  The team worked very well together and did a great job getting students to sign up to be donors.  

Approximately 1,500 new donors were registered in only 4 hours!!    

Experiential Marketing Campaign for U.S. Cellular

Experiential Marketing Campaign

Experiential Marketing Campaign

Market: Maine, Iowa, Wisconsin, West Virginia, Oklahoma, and Indiana
Timing: September– December 2011
Objectives:
Develop, coordinate and execute experiential marketing campaign at all home college football games, including University of Maine, Iowa State, University of Iowa, University of Northern Iowa, University of Wisconsin, University of West Virginia, Tulsa University, and Valparaiso University.
Elements:
2 branded Segways with brand ambassador riders branded, promoted and engaged students and alumni at college football games in select markets. Brand ambassadors were specifically driving traffic to local retail stores , fielding questions about products and services and encouraging consumers to participate in the instant win and grand prize sweepstakes.
Results:
Generated 50,000+ impressions from student traffic. Collected data from 5,026 consumers on-site for all markets and provided real-time results daily for follow-up. Distributed 14,298 branded beads, 2,177 retail coupons, 83 branded university hats, 5,810 branded koozies and 1,173 gift cards at the 48 events.

“It was a pleasure working with you and your team and I truly appreciate all of you professionalism and ability to adapt to our (sometime crazy) program. We look forward to working with you again on our next experiential campaign.” – Marketing Manager, US Cellular

Segway Marketing for Visit Florida

ICE Factor Boston Segway Marketing Visit Florida

ICE Factor Boston Segway Marketing Visit Florida

Market: Boston Massachusetts
Timing: Three consecutive weeks
Objectives:
Inform consumers to register to win a FREE trip to Florida by providing informational flyers and directing traffic to www.visitflorida.com/flamingo. Teams were responsible for interacting and providing answers to consumers’ questions regarding the FREE trip.
Elements:
10 Segways, four Ad-Bikes, and other various experiential marketing, in each market, offered exposure Friday, Saturday and Sunday at various events, malls, tourist locations, football games, and store locations for 5 hours daily.
Results:
Generated 1,000,000 impressions and distributed in excess of 100,000 promotional flyers over the course of the weekend campaign.
Memorable Moment:
Watching consumers gawk at the Flamingo hats and literally sigh as they expressed that they wished they were in Florida instead of dealing with the cold weather.

“We are excited with ICE Factor’s delivery of the Visit Florida Campaign. Their professionalism and results exceeded our expectations!” – Visit Florida’s Brand Manager

ICE Factor Trade Show Marketing Sweets & Snacks Expo

ICE Factor Trade Show Marketing Sweets & Snacks Expo

ICE Factor Trade Show Marketing Sweets & Snacks Expo

Timing: 2011-2013
Objectives:
Develop, coordinate and execute a branded Segway marketing campaign for the National Confectioners Association and their clients. ICE Factor would utilize their marketing experience and best practices to represent the National Confectioners Association and work directly with the sponsors of the Sweets and Snacks Expo.
Elements:
Multiple teams were onsite and utilized branded Segways to engage buyers of the Expo. Branded Segways would brand, promote, and approach all attendees to speak directly about client talking points to gain interest and push traffic to the clients booth.
Results:
Branded and promoted via unique Segway media and professionally represented individual sponsors through one on one engagement. Generated thousands of impressions from attendee traffic and distributed thousands of promotional samples to attendees for our client’s sponsors.
 
“Your company has set the bar in working with a partner. We have been completed satisfied with your level of service, your commitment to our clients’ (the sponsors) needs and you always make my life very easy. I am fortunate to have the opportunity to work with you and look forward to working with you each year. ” – Manager, Events, National Confectioners Association

Guerrilla Marketing for RCN

ICE Factor RCN Experiential Marketing

ICE Factor RCN Experiential Marketing

Market: Lincoln Park Zoo, Chicago, Illinois
Timing: 2 Week Program, 2010
Objectives:
Strategize, develop, coordinate and execute experiential marketing campaign utilizing a unique experience to brand, promote the launch of TiVo Premiere for RCN.
Elements:
Balloon brand ambassador walkers, brand ambassadors for experiential tents, and branded 10 foot balloon ticket drop.
Results:
Generated 100,000+ impressions from consumer traffic. Distributed 10,000 promotional flyers on TiVo to consumers prior to and during event activation. Branded a 10 foot RCN balloon during the Chicago Air and Water show that has an annual attendance of 2 million. The promotional balloon drop provided consumers with 6 chances over a period of 7 hours to obtain hundreds of tickets worth prizes, such as TiVo plush, $50 off bill, stickers and pens. Consumers were also able to get pictures taken with TiVo mascot throughout the day.

“ICE Factor was a key component in our university blitz and TiVo Premiere launch. We have utilized their scooters trailing billboards and branded Segways in the past as both of those innovative tactics were extremely eye-catching! The campaign increased impressions and awareness and even helped us close sales! We could not have done it without them! ” – Marketing Manager, RCN

ICE Factor Guerrilla Marketing for Novartis Pharmaceutical

ICE Factor Scooter Squad Marketing

ICE Factor Scooter Squad Marketing

Timing: 2 Consecutive Days
Objectives:
Direct traffic to Gleevec/Novartis Pharmaceutical booth at the American Society of Clinical Oncology Annual Convention. Dedicated team to answer Gleevec booth related questions, and provide a fun and interactive experience for convention attendees.
Elements:
One branded Segway Team of four and one Scooter Squad Team of three covered the front entrance of the Hyatt McCormick Place hotel, McCormick Place Convention Center, the transition between the West and East Building entrances, Michigan Avenue, Rush Street and various hotels and restaurants for 10 hours daily. The Segway and Scooter Teams were accompanied by Taxi Cab and Airport banner advertising.
Results:
Generated 150,000+ impressions from attending convention doctors. Client estimated that there was a 10% increase in booth traffic from the previous year.

“Your team did an outstanding job representing Gleevec and increasing traffic to our convention booth! We are excited to have found your unique services and look forward to another campaign this fall in Atlanta. We are excited that a new partnership between our companies has been created. ” – Gleevec Brand Manager

USA Network Boston Guerrilla Marketing and Scooter Squads

ICE Factor Boston Guerrilla Marketing

ICE Factor Boston Guerrilla Marketing

Market: Massachusetts, New York, Illinois, California
Timing: June 2011
Objectives: Develop, coordinate and execute experiential marketing campaign utilizing branded scooters towing illuminated billboards and branded ice cream karts to promote USA Network television series.
Elements: Multiple teams were utilized throughout each market and consisted of team members as brand ambassadors utilizing branded scooters and branded ice cream karts.
Results: Generated 1,000,000+ impressions from consumer traffic. Distributed thousands of promotional materials on USA Network television series and 100,000 ice cream cones.

“From the very beginning, ICE Factor’s team was strategic and organized for this multi-market activation. Their attention to detail , communication and response assured us that we were working with the right marketing company to represent our client.” – Agency Account Manager, USA Network

ICE Factor Trade Show Marketing for ISSA

ICE Factor Trade Show Marketing - ISSA

ICE Factor Trade Show Marketing – ISSA

Timing: Yearly
Objectives:
Plan, direct, and engage trade show attendees, while branding and promoting sponsors, while directing traffic to booths.
Elements:
Branded Segways and ICE Paks were utilized by professional brand ambassadors to engage and speak specific talking points to drive results to sponsors needs. Unique media was eye-catching and innovative but impressions and results drove attendees for sponsor purchase orders.
Results:
Generated tens of thousands of impressions from annual attendees. 50% of booth traffic was experienced from the direct results of the “innovative consumer experience.”

“In my four decades of attending trade shows this was the most unique and cost effective marketing program to generate awareness, create interest and drive attendees to a booth that I have ever seen. It was fun, creative and engaging. There were many booths that spent much more money and had much larger booths than did we, but very few had the booth traffic and generated the number of leads we got, and we know it was primarily due to ICE Factor. We were especially impressed with the consistent and thorough follow-up from you and your team. Your team crossed all the “t’s” and dotted all the “’s” in a first class professional manner. You were great to work with in every respect, and you had that special touch of anticipating the unexpected so you were always prepared. Your pre-show preparations included a timeline and a checklist, and you were diligent about following it, but always in a friendly and professional manner and with good suggestions. Your Segway riders were exceptionally well prepared with the key selling points and product benefits, and they really motivated attendees to come to our booth. We look forward to a partnership with you in the future as we build our company from an innovative start-up to a major player and market leader in this large category. ” – Event Manager, SonicScrubbers

H&R Block Activation Brand Ambassadors and Branded Segways Marketing

ICE Factor H&R Block Marketing Campaign

ICE Factor H&R Block Marketing Campaign

Market: Illinois, Indiana, and Minnesota
Timing: January – March 2012
Objectives:
Multiple teams were utilized throughout each market and consisted of team members as Brand Ambassadors utilizing branded Segways and human QR code units (ICE Media Gear).
Elements:
Multiple teams were utilized throughout each market and consisted of team members as Brand Ambassadors utilizing branded Segways and human QR code units (ICE Media Gear).
Results:
Generated 500,000+ impressions from consumer traffic. Collected data from thousands of consumers on-site for each market and provided real-time results daily for follow-up. Increased Latino consumer market by 5%, scheduled 4,000 consumer appointments and provided a 13% conversion for H&R Block.
Other:
ICE Factor’s successful results from the 2012 Guerrilla Marketing Campaign led to H&R Block hiring ICE Factor for other events, such as the Super Bowl, as well as an increased number of activations for the 2013 year.

“I have worked with many vendors during my 20 years in the business, but ICE Factor, by far, is the gold standard for active, positive, effective relationships that drive results. Working with ICE Factor was one of the best decisions I’ve made. Their creativity, program development skills, training, and people make them the perfect partner. We drove fantastic results, as promised, and increased our visibility because of their unique approach and creative focus on our business. I passed them on to colleagues who will be using their services as well. They are now a permanent part of my yearly planning. Truly active partners who go above and beyond to find solution to any obstacle. Can’t say enough good things. Thank you Russ, Bret and team!” – Regional Marketing Manager, H&R Block

“Grand Opening” Boston Street Team Guerrilla Marketing

ICE Factor Guerrilla Marketing Cricket

ICE Factor Guerrilla Marketing Cricket

Market: Chicago, Illinois and St. Louis, Missouri
Timing: Consecutive Days
Objectives:
Direct traffic and inform consumers of the “Grand Opening” of Cricket Stores as Cricket enters into the Chicago and St. Louis markets. Dedicated team to answer Cricket related questions and provide traffic flow to new store locations.
Elements:
1 Segway Team, 1 Scooter Squad Team and 1 Corporate wrapped vehicle covered the downtown Chicago and St. Louis and surrounding neighborhoods near Cricket store locations for 6 hours daily. Teams also concentrated on a variety of local events where consumers gathered.
Results:
Generated 3,500+ local consumer impressions in close proximity to store locations. Client estimated that a minimum of 50 people daily visiting each store location mentioned the eye-catching media.
“This is unbelievable! I am excited to utilize this Guerrilla marketing in the upcoming months.” -Cricket Account Management

ICE Factor and AT&T U-verse Retail Promotions

ICE-Factor-Retail-Activation

Market: Orlando Florida
Timing: 15 Weeks
Objectives: Strategize, and execute a 15 week event management execution to brand, promote, and register consumers for AT&T U-verse.
Elements: Dedicated internal team for 15 weeks that researched, planned, and executed entire U-verse program. Internal team handled all logistics, inventory, promotional distribution, as well as all event marketing related setup , execution and breakdown.
Results: Ongoing.

“Your results are proven, your management is attentive and your dedicated team is not only committed but thorough and professional. You results have proved that we have selected the best partner for the need of event management services.”  – AT&T U-verse Account Manager

Sears Kenmore Segway Marketing Activation

ICE Factor Segway Marketing Boston Sears Kenmore

ICE Factor Segway Marketing Boston Sears Kenmore

Market: Downtown Chicago, Illinois
Timing: Multiple Weeks
Objectives:
Plan, direct, and execute 2 separate pop up stores for Sears’ brand’s Kenmore and Craftsman. Pop-up stores required event marketing agency to create the buzz, brand, promote, and engage consumers in the Chicago area and entice them to head to each pop up store location.
Elements:
The Kenmore Live Studio utilized branded Segways and scooters towing illuminated billboards while professional brand ambassadors wore chef inspired outfits. Brand ambassadors distributed promotional material and worked in conjunction with Second City comedy show for the grand opening launch. The Craftsman Experience utilized guerrilla marketing and branded Segways of four to actively promote the unique pop-up store where consumers would bring it, build it, and broadcast it. Each pop-up location was broadcast and streamed live 24 hours a day.
Results:
Generated 100,000+ impressions from local Chicago-ians. Each pop-up store location directly received thousands of attendees to each grand opening. Engagement strategy and impressions created a cult-like following for pop-up stores with routine and repeat attendance throughout the year.

ICE Factor – Boston Experiential Marketing Agency Breaks World Record

Boston Experiential Marketing Agency Breaks World Record!

ICE-Factor-Gift-Of-Hope

ICE Factor Street Team and Gift of Hope

Market: Illinois
Timing: August 26, 2012
Objectives:
Develop, coordinate and execute experiential marketing activation to achieve Guinness Book of World Records for the most amount of organ donor signups in an 8 hour period.
Elements:
Experiential and branded tent. Professional brand ambassadors approached and engaged students at the University of Illinois campus. Brand ambassadors were trained to educate consumers first about having the opportunity to become an Illinois organ and tissue donor and then speak about the initiative to be a part of the Guinness Book of World Records by making their commitment on that day.
Results:
Generated 10,000+ impressions from student traffic, distributed 4,000 t-shirts, and 2,500 wristbands. Demolished previous Guinness Book of World Records standing. Old Record: 765. New Record: 2,262
Other:
ICE Factor has been working with Gift of Hope since 2010. Each year, ICE Factor develops, coordinates, and executes experiential marketing campaigns at a variety of locations throughout Illinois for Gift of Hope. Our turnkey services for Gift of Hope have set the standard for engagement and registrations within the brand, Donate Life, and its community. ICE Factor’s successful training methods and engagement process has been so successful that ICE Factor now trains volunteers and employees for the Donate Life brand. Since working with Gift of Hope, ICE Factor is regularly contacted by the Donate Life brand to activate campaigns in multiple states.