ICE Factor College Marketing

ICE Factor College Marketing

ICE Factor College Marketing

ICE Factor just completed another activation for Gift of Hope at University of Illinois’ Quad Day!

This was our second year at University of Illinois for Quad Day. It was a fantastic turn out.  Students started showing up right after the set-up and were present until the end of the event.  The team worked very well together and did a great job getting students to sign up to be donors.  

Approximately 1,500 new donors were registered in only 4 hours!!    

USA Network Boston Guerrilla Marketing and Scooter Squads

ICE Factor Boston Guerrilla Marketing

ICE Factor Boston Guerrilla Marketing

Market: Massachusetts, New York, Illinois, California
Timing: June 2011
Objectives: Develop, coordinate and execute experiential marketing campaign utilizing branded scooters towing illuminated billboards and branded ice cream karts to promote USA Network television series.
Elements: Multiple teams were utilized throughout each market and consisted of team members as brand ambassadors utilizing branded scooters and branded ice cream karts.
Results: Generated 1,000,000+ impressions from consumer traffic. Distributed thousands of promotional materials on USA Network television series and 100,000 ice cream cones.

“From the very beginning, ICE Factor’s team was strategic and organized for this multi-market activation. Their attention to detail , communication and response assured us that we were working with the right marketing company to represent our client.” – Agency Account Manager, USA Network