Tag Archives: Trade fair

ICE Factor Trade Show Marketing Sweets & Snacks Expo

ICE Factor Trade Show Marketing Sweets & Snacks Expo

ICE Factor Trade Show Marketing Sweets & Snacks Expo

Timing: 2011-2013
Objectives:
Develop, coordinate and execute a branded Segway marketing campaign for the National Confectioners Association and their clients. ICE Factor would utilize their marketing experience and best practices to represent the National Confectioners Association and work directly with the sponsors of the Sweets and Snacks Expo.
Elements:
Multiple teams were onsite and utilized branded Segways to engage buyers of the Expo. Branded Segways would brand, promote, and approach all attendees to speak directly about client talking points to gain interest and push traffic to the clients booth.
Results:
Branded and promoted via unique Segway media and professionally represented individual sponsors through one on one engagement. Generated thousands of impressions from attendee traffic and distributed thousands of promotional samples to attendees for our client’s sponsors.
 
“Your company has set the bar in working with a partner. We have been completed satisfied with your level of service, your commitment to our clients’ (the sponsors) needs and you always make my life very easy. I am fortunate to have the opportunity to work with you and look forward to working with you each year. ” – Manager, Events, National Confectioners Association
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ICE Factor Trade Show Marketing for ISSA

ICE Factor Trade Show Marketing - ISSA

ICE Factor Trade Show Marketing – ISSA

Timing: Yearly
Objectives:
Plan, direct, and engage trade show attendees, while branding and promoting sponsors, while directing traffic to booths.
Elements:
Branded Segways and ICE Paks were utilized by professional brand ambassadors to engage and speak specific talking points to drive results to sponsors needs. Unique media was eye-catching and innovative but impressions and results drove attendees for sponsor purchase orders.
Results:
Generated tens of thousands of impressions from annual attendees. 50% of booth traffic was experienced from the direct results of the “innovative consumer experience.”

“In my four decades of attending trade shows this was the most unique and cost effective marketing program to generate awareness, create interest and drive attendees to a booth that I have ever seen. It was fun, creative and engaging. There were many booths that spent much more money and had much larger booths than did we, but very few had the booth traffic and generated the number of leads we got, and we know it was primarily due to ICE Factor. We were especially impressed with the consistent and thorough follow-up from you and your team. Your team crossed all the “t’s” and dotted all the “’s” in a first class professional manner. You were great to work with in every respect, and you had that special touch of anticipating the unexpected so you were always prepared. Your pre-show preparations included a timeline and a checklist, and you were diligent about following it, but always in a friendly and professional manner and with good suggestions. Your Segway riders were exceptionally well prepared with the key selling points and product benefits, and they really motivated attendees to come to our booth. We look forward to a partnership with you in the future as we build our company from an innovative start-up to a major player and market leader in this large category. ” – Event Manager, SonicScrubbers